Accessibility 101
Text Alernatives

How To alt Text

W3C Recommendation

HTML Techniques for providing useful text alternatives
(http://www.w3.org/TR/html-alt-techniques/)

Luis's Quick altText Rules

  1. Always include the alt attribute
  2. Put nothing in the alt attribute
    • If the image is just eye candy
    • No important function
    • No important information
  3. Images of text: alt should be the text
  4. Keep it short and sweet.
    • samurai cutting a watermelon in half
    • child skiing down a mountain
    • woman laughing alone with salad
  5. Don't say it's an image or photo.
  6. Have your content creator provide the alt text.
    • "What information are you trying to convey with this image?"